SmileMakers Dental Blog

Children Can Come Meet Chomper at the America’s Children’s Holiday Parade. Pre-Parade Kickoff Event at Jack London Square This Friday

OAKLAND, CALIF., December 3rd, 2009- Haydenburri Lane, creators of the Rascals & Routines^TM brand, announced today that Chomper,  the Tooth Brushing Crocodile, will appear in person at the America’s Children’s Holiday Parade pre-parade kickoff event this Friday evening, December 4^th, from 5:30 to 7:30 PM at Jack London Square in Oakland.

Chomper, and Haydenburri Lane President & Founder, Hillary Hayden Burri, will be at the event to meet local children and their families.  Chomper will be passing out free children’s toothbrushes (donated by SmileMakers, www.smilemakers.com) and free music download character cards.

“We are very excited to be introducing Chomper to the Oakland and Bay Area communities at this event.  This is truly a great way to get out there and connect with children and their families.” said Burri.  “Chomper, our goofy, toothy crocodile, loves to brush his teeth!  And we all know that tooth brushing is such an early and important routine to develop in young children and Chomper makes it fun for everyone.”  added Burri.

Developed in Oakland, California, Rascals & Routines^TM is the ”healthy habits” brand designed for preschool children. Rascals & Routines^TM is a learning system of books, music, media, and toys that introduces children to a world of lovable characters who turn daily routines such as bedtime, morning time and mealtime into playful adventures.  Rascals & Routines^TM is excited to be debuting Chomper, the Tooth Brushing Crocodile, from the Go Rascals!^TM animated series, at America’s Children’s Holiday Parade.

On parade day, Saturday, December 5^th, Chomper will be riding with Hillary Hayden Burri in a Jeep Wrangler (provided by Michael Steads Walnut Creek Chrysler, Jeep, Dodge dealership).  Chomper’s ‘Tickle Your Teeth’ theme song will be played from the Jeep throughout the parade route. For those watching the parade on television, Haydenburri Lane will be offering free downloads of our Go Rascals!^TM music at www.gorascals.com.

For more information about Rascals & Routines,^TM please call Hillary Hayden Burri at 510-339-8559 or visit www.haydenburrilane.com.

About Haydenburri Lane

Haydenburri Lane is a creative media company based in Oakland, California. The company develops solution-oriented entertainment that focuses on healthy habits and routines for children. The Rascals & Routines^TM brand is designed for preschool age children. Rascals & Routines^TM is a learning system of books, music, media, and toys that introduce children to a world of lovable characters who turn daily routines such as bedtime, morning time and mealtime into playful adventures. The characters also support self-esteem lessons that enable children to develop the tools needed to establish a healthy self-image.  The integrated system of products becomes fun, instructional tools for parents to use in establishing routines with their children which in turn can become valued family traditions.

About America’s Children’s Holiday Parade

Under the auspices of the Oakland Metropolitan Chamber of Commerce, America’s Children’s Holiday Parade marched down the streets of downtown Oakland ten years ago in front of some 30,000 people. Now the parade is viewed by more than 100,000 in person and can be seen in millions of households nationwide as well as in Puerto Rico, Guam and parts of Canada, thanks to PBS. And, through the generosity of our many sponsors, including Comcast, the title sponsor, America’s Children’s Holiday Parade has become the largest holiday parade in Northern California. The Comcast America’s Children’s Parade is also a holiday championship for the marching band circuit, sanctioned by the Northern California Band Association.

About SmileMakers

Over 30 years ago, SmileMakers was started with one simple idea- to be the absolute best supplier of fun products used to incent, reward, and entertain children - young adults - even adults!  Our quality products bring smiles to both the young and the young at heart.  SmileMakers is a wholly owned subsidiary of Staples, Inc.

Our New Spring 2009 Dental Catalog is bigger and better than ever - packed full of new and expanded ideas on how to reward a child for a great check up, market your practice successfully and improve patient retention through effective communication.

And don’t forget, we have the lowest price around on Bags, Magnets, Recall and Appointment Cards! We understand every penny counts when trying to grow your business!

So, What’s New…

We’ve revamped our catalog layout to make one stop shopping easier. Rewards and Practice Building tools are now located in two easy to use sections, clearly separated by a handy tab divider for your convenience.

As always, we bring you tons of new options for prizes that will make children just love visiting your practice. Check out our cool, new Dental themed toys and hot character stickers.

New, fun Characters have joined the “party” to help you communicate more successfully with your patients! Take Home Bags, Recall and Appointment Cards are now available with Sponge Bob, Barbie, Shrek, Dora, Diego and Hot Wheels designs.

A new line of office décor will help you to spruce up your practice and differentiate yourself from your competition. Our exclusive range of dental themed posters will brighten any wall, new custom welcome mats will help to greet your patients with warmth, and new custom welcome mats will help to greet your patients with warmth.

A new line of greeting cards will help you professionally express your gratitude for your patient’s loyalty. Note cards provide a special touch that will build relationships and keep patients coming back. Available in colorful Welcome, Thank You and Birthday designs.

You asked and we listened…our recall card line has been expanded to include the cards that you need to help you improve patient retention. New designs now available in our product range: Hygienist, Orthodontic, Welcome, Patient Acquisition, Pediatric, Appointment Confirmation and Cosmetic.

Create an appointment and business cards unique to your practice and on budget with our new economical range. Available with a variety of colors, layouts and messages.

A new line of pre-inked custom stamps perfect for making daily office administration easier.

New fully custom magnets and pencils - now you can be the designer and create a promotional giveaway that speaks to your practice brand and maximizes patient acquisition strategies.

We hope you enjoy all that’s new for Spring 2009 and if you have any suggested ideas of products you would like to see us offer in the future then please email us.